Every website and blog owner must always have this problem: how can you get high traffic all the time? If you are one of those who have this problem, don’t worry. You have found the right article. In this article, you will be guided to increase website traffic effectively.
Increase Website Traffic in 15 Steps
Increasing website traffic is not easy. However, that does not mean it is impossible to do. Below we will explain 15 ways to increase website traffic that are proven to be effective.
1. Use a Responsive Theme
Choosing a WordPress theme for a website cannot be careless. Because the consideration of choosing a theme is not only based on visuals. You also have to make sure the theme you are using is responsive.
Responsive is meant here is a theme whose appearance can follow the screen size and resolution. So, responsive WordPress themes allow your website to work on any device. From desktops, tablets, to mobile devices.
Of course this is very important because it affects the comfort of website visitors. If visitors find it difficult to use your website, they will not hesitate to look for another website that is easier to use.
So, make sure the WordPress theme you choose is responsive. Feel free to try a theme first. Read other users' reviews. And no less important is the focus on ease of use in choosing a theme.
2. Website Speed
Again talking about user convenience. Website speed also has a big influence on the comfort of your website visitors. Website visitors tend to be impatient and will leave a website that takes more than 3 seconds to load.
You need to make sure your website loads no more than 3 seconds or at least close to 3 seconds. The faster the website loads, the better. That way, customers don’t have to wait long just to wait for one website page to open.
In addition, a high website loading speed also has a positive effect on SEO. Because Google includes website loading speed as one of the main factors in determining ranking. That way, your website has a greater chance of getting more traffic if it appears on the first page of Google.
Well, now check how fast your website is. You can check website speed on PageSpeed Insight from Google. There you will get website speed information on desktop and mobile devices. You will also get advice on what to do to increase website speed.
3. Create a Mobile Friendly Website
In the previous step, you checked the speed performance of the website in PageSpeed Insight. How is your website performing on mobile devices? Have you got a green score?
If your score is still red on PageSpeed Insight, it means that your website cannot be said to be mobile friendly. Of course this will also affect the website traffic you get. Because now more people access the website through mobile devices.
If your website is not mobile friendly, of course users will have difficulty accessing your website via mobile devices. The traffic that you should be able to get through mobile devices is reduced.
However, you don’t need to worry because this problem can be solved easily. One effective way is to use Google AMP. Accelerated Mobile Pages is a technology from Google that allows website pages to load faster on mobile devices.
Google AMP will simplify the appearance of your website on mobile devices so that it is lighter and loading faster too. There are some website features that don’t appear on the mobile version, but your website will appear faster.
4. Lakukan Riset Keyword
Pada tiga poin sebelumnya, kami sudah membahas banyak hal soal teknis website, dari tema responsif sampai mobile friendly. Mulai dari poin keempat, kami akan mulai membahas lebih banyak soal konten.
Konten merupakan salah satu faktor terpenting dalam meningkatkan trafik website. Mengapa? Karena orang datang ke website Anda untuk mencari informasi. Mereka butuh informasi yang tepat.
Untuk bisa membuat konten yang sesuai dengan kebutuhan pembaca, Anda perlu melakukan riset keyword. Riset keyword akan membantu Anda menemukan kata kunci yang banyak dicari orang dan berhubungan dengan website Anda.
Anda bisa melakukan riset keyword dengan bantuan tool. Beberapa tool riset keyword yang dapat Anda gunakan adalah Google Trends dan Ubersuggest. Keduanya tool riset keyword yang cukup mumpuni untuk tool gratis.
5. Create Quality Content
In the previous step, you have done keyword research. How many keywords have you got? Well, now is the time to create content from these keywords. Remember, you have to create quality content, not just any content.
What kind of content is considered good quality?
First, make sure the content meets the needs that users are looking for. The need for each keyword is different. There are keywords that require tutorial content. Some need description content. There are also those that require listicle content. You have to know what users need and create content based on those needs.
Second, create complete content. Your content will compete with hundreds or even thousands of other content on Google. Readers will certainly prefer complete content because they can get more information there.
Third, make sure your content is easy to read. You can make content easier to read by using short sentences and paragraphs. Take advantage of headings and subheadings to make the main points of your content clear. Also, avoid using unfamiliar and complicated words.
6. Add Visual Media
Content that contains only text without any visual media is very boring. In addition, readers will also get tired easily if they only see writing continuously. That’s why it’s important to add visual media to the content.
You can add images such as illustrations, tables, charts, comics, to infographics. Not only will it make your content more contained, these images will also make it easier for readers to understand your content.
Especially if the topic you are discussing is indeed quite difficult to understand. You can use illustrations or infographics. Readers will also prefer to share images such as illustrations and infographics. When sharing your infographics or illustrations, they are also indirectly promoting your website.
7. Create Videos on YouTube
You’re looking to increase website traffic, but instead were told to make videos on YouTube. Does this make sense? Of course. Videos on YouTube can help you increase website traffic.
Videos can help readers spend more time on your website. the more time spent on the website, the better the effect on the SEO quality of your website. That is, the opportunity to increase website traffic becomes greater.
If you have videos on YouTube, you don’t need to upload videos on your hosting. You just need to embed videos from YouTube into your content on the website. That way, your hosting will not be burdened and readers can still view videos on the website.
8. Active on Social Media
Creating quality content, already. Added an image, already. Embedding YouTube videos in content is fine too. However, that alone is not enough. You also need to actively promote the content that you have created.
Social media is one of the most appropriate platforms for promoting the content on your website. There are Facebook, Twitter, Instagram, LINE, and many more. Of course you don’t have to use all the existing social media.
Besides taking a lot of time, using all social media is also not necessarily effective. Because your audience doesn’t necessarily use all of these social media. Choose the social media that your audience uses the most.
Once you’ve decided which social media to use, you can start promoting your content. However, you can’t just share a link. You need to create content that matches the trends on social media.
For example, you use Twitter. You can create a thread about a topic on your website. Then at the end of the thread, you can direct readers to visit your website.
9. Active in Online Forums
Almost every niche website must have an online forum. Either online forum on Facebook Group, at Kaskus, or even have their own website. Find forums in your niche to promote content on your website.
You can start with a Facebook Group. Try to find keywords related to your niche and use the Group filter. You can find lots of Facebook groups that cover various hobbies. From traveling groups, culinary, digital marketing, cat owners, dog owners, to cooking groups you can find them on Facebook.
Besides Facebook, you can also search for it on Kaskus. Kaskus is famous for its various forums. In addition, you can also search for special forum websites for certain topics. For example, in the beauty niche, there is an online forum Female Daily.
Join groups you’ve already found. After that, you can start actively discussing with other members, whether it’s creating a new post in the group or just leaving a comment. In essence, be active and involved in group activities.
That way, you will be known by other members. Then you can promote the content on your website. In addition, you can also collaborate with other members, be it in the form of blog walking or even guest blogging.
10. Promote Content on Quora
Quora is one of the largest online question and answer platforms. Now Quora has an Indonesian edition. You can use this platform to promote content on your website.
On Quora, you can choose topics that match your interests. Choose one that fits your website niche. After that, if a user asks a question in the topic, you can answer it.
In the answer, you can insert a link that points to your website. Even though links on Quora are nofollow, you can still get traffic from Quora. In addition, you can also be considered an expert in a certain topic. That way, people will have more confidence in you and the content you create on the website.
11. Do Guest Blogging
Guest blogging is one way of promoting content that is worth trying. Guest blogging is writing content for other people’s websites or blogs. You may be wondering, why are you being asked to write content for other people?
Relax, this can still benefit you. How to? You can insert links in guest blogging content that point to your website. From that link, readers on the website or blog can visit your website.
In order for guest blogging to provide effective results, you need to find a website or blog that is more popular than yours. You can search for this guest blog target from groups or online forums that you follow. There you can meet other bloggers whose niche is the same as your website.
12. Backlink Cooperation
Increasing website traffic will not be optimal without an effective backlink strategy. Backlinks are one of the main factors that Google uses to rank in its search results.
The better the quality of the backlinks to your website, the more likely it is to appear on the first page of Google search results. That means the opportunity to get a lot of traffic is bigger.
In looking for backlinks, there are several things you need to pay attention to. First, don’t focus on the number of backlinks alone. Getting lots of backlinks from low-quality domains will actually harm your website’s reputation.
Second, pay attention to the quality of the domain. Make sure you get backlinks from good quality domains. You can see the quality of this domain from the DA (Domain Authority) and PA (Page Authority) scores. The higher the DA and PA scores, the better the quality of the backlinks.
Third, avoid backlinks from spam domains. Many spam domains can provide backlinks in large numbers. However, instead of getting high traffic, your website can be banned by Google. Because Google does not tolerate spam backlinks.
13. Take advantage of Ads
If you have a budget for advertising, content promotion through ads is not to be missed. There are many ad platforms that you can use. From Google Ads, Facebook Ads, Instagram Ads, to Twitter Ads.
Don’t worry about the cost because you can determine the advertising budget yourself. So, you can create an ad that fits your financial budget. Most ad services use PPC or Pay Per Click payment methods. So, you only need to pay according to the number of ads clicked by the user.
14. Start Email Marketing
Promotion via email is not out of date. Even email marketing can be a promising source of traffic. Because email is still proven to be one of the effective promotional media. In fact, according to McKinsey research, email is 40 times more effective for promotion than social media.
To be able to start an email marketing campaign, you must first have a list of email recipients. Your job is to get someone else’s email address. How do you persuade people to give you their email address?
Relax, there are many ways. You can offer free ebooks, exclusive content, free consultations, or anything else that benefits the recipient. Well, to be able to get the service, the recipient must provide an email address. From there you can get a lot of email addresses.
Once you have a sufficient email list, you can start sending them content on your website via email marketing. Create engaging email marketing content so that recipients are interested in opening your email.
15. Observe Competitors
The last step that is no less important is observing competitors. Yes, you must be diligent in observing the movements of competitors. Find out what content they create, where to get backlinks, on which blogs they do guest blogging, and so on.
By knowing what your competitors are doing, you can develop a better strategy to increase website traffic. This is important because you are targeting the same audience. So, you can direct people to choose a website over competitors' websites.
Increasing website traffic takes a lot of work. The steps above need to be applied consistently for your efforts to pay off. Hope this article helps, good luck!