Instagram is a social media platform created by Facebook that allows you to share photos, stories and videos with your friends and followers. You can also stay in touch with friends, share news, or discover new things from people all over the world.
What is Instagram?
Instagram is a photo and video sharing application that allows users to share them on various social networking services. The social system on Instagram is to become followers of other user accounts, thus communication between fellow users can be established by giving likes and comments on the photos that have been uploaded.
Followers and the number of likes are an important element, because they affect whether the photo becomes a popular photo or not. If a photo has become popular (viral), the possibility of followers from an account will increase and this is certainly very good for the development of a business.
The Benefits of Instagram for Marketing Business:
1. 1. Facilitate Product and Service Promotion
Instagram offers a variety of functional features to make it easier for you to introduce and promote your products/services. Among others are; Instagram Shopping, Instagram Promoted Posts, Shoppable Tags on Instagram Stories, and Links on Instagram Stories.
2. Reach a Wider Audience
Instagram has 1 billion monthly active users, and more than 500 million people open accounts per day, and they spend up to 53 minutes on average. This means that your business has a great opportunity to reach a new audience who did not know your business before.
3. Increase Sales
Instagram also presents the best features to increase sales figures. Due to the fact, a third of Instagram users often make purchases directly through this app on their mobile.
4. Optimizing Your Online Visibility
With the right strategy, such as using hashtags to make content easy to find on the explore page, and taking advantage of additional elements that will make your profile look more professional. This can optimize your online visibility.
5. Building Good Relationships with Customers
Instagram has a higher engagement rate of 3%. Of course it can be used to strengthen your relationship with customers, so that you can better identify customers which can later be used as a reference for making future marketing plans.
How Instagram for business work in 3 Steps:
Many business people say that without Instagram a business will miss out on a huge marketing opportunity. Then, how does it work?
1. Brief Explaination
As someone who needs to implement Instagram for business, it’s clear that you need to determine the main message you want to convey to your followers. Tell us what you want to achieve by marketing your products or services through Rankpillar.
Your goal may be to introduce a new program or product, react to a follower response, or to grab the attention of shoppers. Either way Rankpillar will be happy to share ideas about what kind of Instagram marketing you would like to showcase.
2. Preparation and Execution
If you have determined the objectives you want to achieve, then Rankpillar can prepare the Instagram marketing concept and then execute it. But before that, Rankpillar will analyze the Instagram followers target you want to achieve, create content ideas, create interesting captions up to prepare a useful fanpage as the official name of the business you are developing.
3. The Results
This is why we – Rankpillar – are here to offer you Instagram for business. As one of the most trusted digital marketing agencies in Indonesia, you can receive the results of the Instagram marketing reports that we have been working on. You can read the report results from Rankpillar easily, then you can process the data and analyze it as a reference to strengthen strategies for achieving future targets.
Consult with us your needs and desires. We will prepare the best, starting from designing, executing, and monitoring the activities of the services we offer. So you can sit back to this good news!